Whilst we don’t subscribe to jargon and acronyms we do like business strategies and techniques that work. Some of the strategies that we apply in the course of our work with businesses are: Total Quality Management (TQM)
TQM is an approach to business management that embeds an awareness of quality and the delivery of quality throughout an organisation. It has been used in sectors as diverse as manufacturing, education, government, service industries and even NASA’s space and science programs.

The format of a business plan depends on it's presentation context. It is not uncommon for businesses, especially start-ups to have three or four formats for the same business plan.

To identify an problems in your plans before you implement those plans.
To get the commitment and participation of those who will implement the plans, which leads to better results.
To establish a roadmap to compare results as the venture proceeds from paper to reality.
To achieve greater profitability in your organization, products and services -- all with less work.
To obtain financing from investors and funders.
To minimize your risk of failure.
To update your plans and operations in a changing world.
To clarify and synchronize your goals and strategies.

Getting your sales and marketing right is crucial to the success of your business. Creating a marketing strategy will help you identify potential customers and target them with appropriate products or services. Using the correct sales techniques will help you turn interest in your product or service into customer orders.